App project and development model

WowMiles — app project and development model

WowMiles is a B2B loyalty, training and commercial activation platform for travel agencies and tour consultants. Beverly Group can use its international network to connect agents to suppliers and encourage reservations, training and participation in events.

What does the platform offer

App for agencies and consultants

•  Personal dashboard with WowMiles balance, loyalty level and available benefits.

•  Registration and monitoring of reservations, with pending, approved or canceled statuses.

•  Prizes and incentives related to reservations, courses, quizzes and events.

•  WowMiles Academy with courses, webinars and updates on partner products.

•  B2B events and fairs calendar, with registration and verification of participation.

•  Directory of suppliers by category, destination or type of service.

•  Badges and certifications, such as ambassadors or product specialists.

•  Notifications and promotions, including double miles campaigns.

•  Beverly support, through digital channels and WhatsApp Business.

Portal for Beverly and suppliers

The administrative portal should allow you to manage agents, partners, reservations, points, levels, prizes, courses, quizzes, events, campaigns, notifications and assistance. It can offer suppliers tools to promote their products and measure the results of campaigns, respecting authorizations and privacy.

How to create value

For agencies, WowMiles means recognition, training and awards in addition to ordinary commissions. For suppliers, it means visibility in a professional network, targeted campaigns and measurable business results. For Beverly, the platform makes the relationship with both more structured and measurable.

Hypothesized revenue model

The income could come from:

•  Annual supplier subscriptions;

•  Fee on tracked reservations;

•  Sponsored campaigns;

•  Academy and events funded by partners;

•  Premium levels and white-label solutions.

With assumptions — for suppliers × xxxx

Annual subscription

If a fee from 0.5 to 1.5% is applied

Development: starting from an MVP

To contain the risk, the first version should focus on:

1.  Registration and profiles of agents;

2.  Entry and verification of reservations;

3.  Balance and historical WowMiles;

4.  Levels and prizes;

5.  Academy with courses and quizzes;

6.  Calendar of events;

7.  Management of partners and campaigns;

8.  Administrative dashboard and essential reports.

4. APIs and integrations

APIs must be designed from the MVP, although not all partners will use them immediately. They will be used to connect apps, portals, dashboards and supplier systems.

Main APIs:

•  Accounts and organizations: registration, logins, roles, agencies, consultants and suppliers.

•  Reservations: sending or checking reservations, value, status, cancellations and refunds.

•  Loyalty: crediting and reversal of WowMiles, balance, levels and history.

•  Offers and campaigns: publication, membership, conditions and results.

•  Training and events: registration, completions, quizzes and participation.

•  Reporting: aggregated data, accesses by role and campaign results.

•  Communications: notifications and operational updates.

The integrations must provide for authentication, permissions, registration of operations and checks against errors and duplicate accreditations.